I help specialty rental owners build & scale their business

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Strategic business mentoring from a recognized industry leader who wants to see YOU succeed.

Your website is one of the most important marketing tools you can have as a specialty rental business, but is it really working and attracting your dream client?

NEW HERE? / THE FREEBIES

I’m Lane'. Award-winning specialty rental owner turned business strategist.

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I’m Lane’ (pronounced "Lay-nuh") Richards and I’m a business strategist who helps specialty rental owners stop faking it, floundering, freaking, and fretting. You’re already amazing - all you need now is a plan for success coupled with the knowledge and tools required to build, run, and grow that big idea of yours.

If you’re ready to stop fighting your way through that mountain of to-dos, to stop feeling like you’re in this alone, and to start making huge progress in way less time, I can show you how.

the coach

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A 6-month mentorship that helps you grow and scale your rental business, taking it to the next level. This program includes guidance, accountability, and structure.

An online membership community for rental professionals who are looking for support and education specific to specialty and vintage rental companies.

Unsure of where to start or which program is the best fit for you and your business needs? Schedule a complimentary call to see how we can work together.

One-on-one coaching with Lane’ totally boosted our bottom line. Actually paid for itself in the first month!

SARA H., WANDER EVENT RENTALS, BELLINGHAM, WA

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