Welcome!

Hello and welcome! I am beyond thrilled to launch Lane’ J. Richards and share with you the expertise and knowledge I’ve learned since starting Something Borrowed Portland in 2011. It seems like just yesterday I was new to the wedding industry and didn’t know where to go or what to do. I researched educational programs to help build a solid foundation to Something Borrowed, spending countless hours (and money) learning all that I could to ensure a successful business.

My long term goal was to give back and share all that I’ve learned and the call finally came in February of 2017 (4 years earlier than I initially intended). I figured there was no need to wait, if I didn’t start now it may never happen.

Whether you are new to your specialty rental wedding business, or a seasoned pro, I’m here to guide you to success and growth. You’ll learn things such as:

• How to get unstuck when you want to grow
• How to get the most out of networking
• Building your portfolio and reputation
• How to ask for the sale
• The best platforms to market yourself organically
• Honing in on your ideal client
• How to setup systems, process and automated workflows

I’m here to show you how to get focused, organized, attract your ideal client, and feel more confident running your wedding business. Everything that goes into your business should be you – not what you think people want. Before long you’ll be making it instead of faking it!

Thank you for joining me on this journey, now let’s get started!