meet your coach
I’ve devoted the last 7 years to learning EVERYTHING there is to know about running a successful business in the wedding industry, and now I want to help you do the same.
I’m Lane’ (Lay-nuh). Wedding industry insider and certified coach to wedding industry professionals who need help building, running, and growing their businesses.
More than anything, I want to be the one who helps you step into your role of CEO as you take total control of your wedding business.
Why? Because I’ve made the mistakes so you don’t have to.
When I started my own biz - Something Borrowed Portland, I had no idea what I was getting myself into and had to figure it all out on my own. I went into obsession mode, worked WAY too much, and was exhausted all the time because I was so busy and overwhelmed.
this translated to:
Many, many (many) late nights and lost weekends packed with “catching up”.
Very little time for friends, family, and fun because… “too much to do”.
Client codependency - I was at their beck and call, and NOT in a good way.
Botched jobs due to inefficient organization (lack of systems and routines).
The inability to grow because I was buried under mounds of busy grunt work.
But finally, after about 4 stressful years, I had a fully functioning business that ran like a well-oiled machine
And honesty? It’s been really freaking hard, expensive, and lonely.
I don’t want that for you. I want it to be easier and less daunting for you.
In my mastermind program, you get coaching AND organized education from someone who won’t let you off the hook.
It’s the best of both worlds.
I’ll share the secrets to my own entrepreneurial success in the crowded wedding industry as well as the unique leadership lessons I’ve amassed from more than 25 years of corporate sector work.
but why should you trust me?
Just because I care about your happiness and success AND have the fancy-schmancy resume/list of achievements to prove my prowess, how do you really know I’m not just some phony money-grubber trying to take your cash and RUN?
Think successful business owner with high-level experience and a coaching certification from an accredited institution.
Think 5-time winner of the “best of” and “couples choice” vendor by WeddingWire and Oregon Bride Magazine.
Think industry insider, notorious achiever, and someone who wants to pass industry secrets on to you and you and you.
Think published expert featured in: Huffington Post, Reuters, Wedding Planner Magazine, Special Events, Wedding Business Magazine, Portland Bride and Groom Magazine, and every major wedding blog known to humanity.
THE BOTTOM LINE?
I’ll help you get your shit together faster than you can on your own.
I’ll help stop that nagging anxiety that keeps you up at night.
I’ll help get your cash flow going faster than you can say “here comes the bride”.
When you stay true to your vision, offer up products and services stacked on top of a solid foundation of business fundamentals, and throw your energy behind the right things… competition falls away and suddenly, you’re doing things YOUR way and getting some ass-kicking results.
i'm in! sign me up!
I'm ready to kick ass! sign me up!